MEET JACOB

Smiling man sitting on a chair wearing a black t-shirt and smart watch, with a wall shelf and decorative cube above him.

MISSION

I help men and women build the strength, mobility, confidence, and resilience to handle whatever life asks of them.


I call this training for your call of duty — the moments when you’re needed, when your body matters, when your presence matters, when you want to be at your best.

A man in a casual outfit, wearing a grey cardigan and brown shirt, stands on a pebbly beach looking to the side. He has a long beaded necklace and his hands in his pockets. The background shows the ocean and a cloudy sky.

STORY

I’m a professional firefighter, and my work asks me to stay ready in every sense of the word — physically, mentally, and emotionally.

The strength I have now wasn’t built through a perfect plan. It came from years of learning what my body needed, often the hard way.

I’ve spent over twenty years training myself physically and mentally. I grew up playing competitive basketball and soccer, and for a long time I lived in a cycle of pushing harder, training longer, and ignoring the signals my body was sending me. Intensity felt like discipline. If I wasn’t pushing, I felt like I was falling behind.

In my early twenties, the first signs of gout appeared. I didn’t understand what was happening, only that something felt off. I kept going anyway.

Over time, that approach caught up with me. Consistent back pain. My hips felt locked. Stiffness followed me out of the gym and into daily life. The joy I once felt in training slowly faded into fatigue.

Then I tore my achilles tendon.

That injury forced everything to slow down. It gave me space to look honestly at whether the way I was training could actually support the life I wanted to live.

Rebuilding my body became a turning point.

I began paying attention to how movement truly works, how small patterns repeated over time shape how we feel, and how mobility and stability create real resilience. I learned how recovery matters just as much as training, how nutrition influences inflammation and energy, and how longevity is built quietly through consistency.

I also explored the nervous system and mindset, learning how to regulate stress, train with awareness, and stop chasing more for the sake of it.

Over time, these practices became part of everyday life. They shaped how I train, how I recover, and how I stay ready — not just in the gym, but at work, in my relationships, and in the way I move through the world.

Today, I work with people who want more freedom in their bodies and less pain in their lives. Parents who want to get on the floor with their kids and still have energy left. Grandparents who want to play, run, and lift instead of watching from the sidelines. People in their forties, fifties, and beyond who feel the pull to return to sport and movement. And professionals whose work places real demands on their bodies and who want to perform at a high level without constantly breaking down.

I help you rebuild trust in your body so you can feel strong, capable, and resilient in real life, when it matters most.

So when life asks something of you — at work, at home, or in the moments that count — you’re ready to meet it and keep moving forward.

PHILOSOPHY

Training should make your life better, not worse.

My approach combines:
• Functional strength
• Joint mobility
• Back-safe training
• Conditioning for real life
• Low-inflammation, practical nutrition
• Nervous system and mindset training

My goal is to help you…
Feel strong.
Move well.
Stay injury-free.
Live with confidence.

Aesthetics become a natural byproduct of capability.

VISION

This is more than coaching.
It is a movement toward becoming capable, confident, and ready for life.

The vision includes:
✔ Performance coaching
✔ Retreats
✔ Online education
✔ A future functional training facility
✔ A community of everyday athletes building a stronger life together.

Over time, this work will grow into a broader philosophy and community focused on living fully, training with intention, and building a life that feels rich in strength, health, and meaning.

That long-term vision will live under the Life Rich name.

You don’t just train here.
You grow here.

Ready to Transform?

I don’t just teach this work. I live it.

And I train people like you to do the same.

You don’t need to escape your life.

You need to finally lead it.

Book a complimentary discovery call today and let’s start building your best life.

COMING SOON